F1 Rumor: Lewis Hamilton To Sign Massive New Deal With Ferrari.
To “Sponsor Himself”According to rumors, Lewis Hamilton is in talks to sign a sponsorship agreement with Ferrari for his non-alcoholic tequila brand, Almave.
Seven-time Formula One champion Lewis Hamilton may want to “sponsor himself” when he joins Ferrari in 2025, according to Formula One journalist Joe Saward, by launching his own non-alcoholic tequila company, Almave.
In the Singapore paddock, there was an intriguing rumor that Lewis Hamilton would eventually become a Ferrari sponsored driver.
Okay, that may sound a little strange, but in August the massive French Pernod Ricard company—the world’s second largest wine and spirits company—invested in Almave, a non-alcoholic tequila brand that is owned by a certain L Hamilton.
They did this in collusion with the Copper firm, which previously oversaw Hamilton, and a Mexican distillery known as Casa Lumbre.
“”The partnership with Pernod Ricard aimed to use the French company’s worldwide distribution network and capitalize on its expertise in developing new brands.
There are rumors that Almave may join on to sponsor Ferrari for the upcoming season.
“A few weeks ago, the British driver and Pernod Ricard confirmed their relationship.
Hamilton gave the following explanation regarding the new partnership:
Finding collaborators who could support me in achieving my goals without compromising was crucial to me when I made the decision to start this project.
“I am happy that we were able to achieve that, not just in terms of flavor and quality but also with genuine products and tried-and-true methods.”
In the initial leg of this journey, Casa Lumbre has performed above and above expectations, and I am proud of the progress we have made together in such a short amount of time.”
The announcement today that Pernod Ricard has become an official stakeholder in Almave is exciting since it will enable us to fully realize the potential of the upcoming phase of our journey and assist in bringing Almave to even more people worldwide.
The CEO and chair of Pernod Ricard, Alexandre Ricard, added: “In terms of quality, flavor, and placement, Lewis Hamilton and Casa Lumbre have created something very remarkable in Almave.
Around the world, agave is a very sought-after category.
“It is a wonderful jewel that we have a non-alcoholic offering in our premium range that fully honors the expertise and savoir-faire of its traditional distillation.”
Ivan Saldaña, the master distiller and co-founder of Casa Lumbre, continued:
“Casa Lumbre is pleased to maintain its history of collaborating with people and organizations that share our commitment to showcasing Mexico’s culture and landscape in a genuine manner that goes beyond mere documentation.
It is a dream come true to be able to provide individuals all across the world with that kind of devoted education.
It will shortly establish itself as the worldwide standard for this incredibly inventive category, thanks to Pernod Ricard.
“Rumor has it that Almave may be on the recognizable red Ferrari F1 car by the following year.
